About theAsianparent India — who we are and what we are for

What this site is

theAsianparent India publishes practical guidance for Indian parents in four languages — English, Hindi, Tamil and Marathi — covering pregnancy, birth, babies, toddlers, school-age children and the parts of family life that surround them.

The four editions are written separately rather than translated from one another. An article that exists in Tamil may have no English counterpart, and the reverse, because what parents search for differs by language and region.

We also build free tools — a due-date calculator, a kick counter, a growth chart, a vaccination tracker and others — which run in your browser and keep nothing about you or your baby.

How we decide what to write

We write what parents are actually searching for and cannot find a straight answer to. A great deal of Indian parenting content is either translated from Western sources without adjustment, or repeats family advice without checking it.

So a page will tell you plainly when something has no evidence behind it — that no food changes a baby's skin tone, that the direction a bed faces does not affect a child's health, that kajal in a newborn's eyes is a documented source of lead poisoning — even where that contradicts what a family is being told at home.

We try to be specific about numbers rather than vague: which temperature means hospital, how many wet nappies, at what week to be assessed. Vague reassurance is what sends people back to a search engine.

How our pages are written and checked

Articles are written by our editorial team against published guidance from bodies including the Indian Academy of Pediatrics, the Ministry of Health and Family Welfare, the World Health Organization, and the major obstetric and paediatric colleges.

Every health page carries a disclaimer, a section setting out when to see a doctor, and — where relevant — the emergency numbers 108 and 112, and Tele-MANAS on 14416.

We say on each page who has and has not reviewed it. Our reviewers are named and their real job titles are given. None of them is a clinician, so we never describe anything on this site as 'medically reviewed', and we do not attach a medical claim to a business title.

This means our health articles have not been reviewed by a doctor. We would rather tell you that than imply a clinical sign-off that has not happened. Our editorial policy page sets out what that means for how you should use the site.

Advertising and editorial independence

Commercial partnerships do not decide what we publish or what a page says. Where a page is sponsored or contains an affiliate link, we say so on the page.

We do not accept payment to recommend a formula, a supplement, a hospital or a treatment, and we do not take advertising from products whose marketing to parents of infants is restricted under the Infant Milk Substitutes Act.

Where we say a product category is not worth buying — walkers, gripe water, fairness creams, most pregnancy pillows — that is the editorial position regardless of who advertises with us.

Contact and corrections

If something on this site is wrong, tell us and we will correct it. That includes factual errors, outdated guidance, a broken tool, or a page that reads as though it were written for somewhere other than India.

Corrections are made to the page itself, and the updated date at the top of every article shows when it last changed.

You can reach the India editorial team through our contact page.